In an effort to started to significantly more feamales in 2017, OkCupid circulated Solitary On the Weekend
Ranging from 2015 and you may 2018, I happened to be the fresh new writer and you may elderly publisher from the OkCupid. Because OkCupid’s first-ever journalist and you may third person in the fresh new paigns to CRM in order to personal. Below are a few composed info with specific get a hold of plans.
Creative direct to own OkCupid social media: Do, create and edit all-content all over OkCupid’s higher-site visitors Fb (70K followers), Twitter (51K supporters) and you may Instagram (12k) to guide talk for the matchmaking and you can push involvement with the signups. That have a rigorous budget and quick team without significant progress units (we.elizabeth. bots), We helped expand all of our Instagram membership from 0-13,one hundred thousand supporters due to great content, sweepstakes and you will person-to-people involvement.
Handling editor to have OkCupid’s writings: Modify and create compelling, press-worthy stories to have OkCupid’s weblog (theblog.okcupid), garnering 127,400 thoughts and you can ninety five,768 reads to own my personal listings alone by springtime 2017; on-board and modify functions regarding freelance article writers.
Cross-platform creator: Interact round the systems and additionally invention, design and equipment to type copy to own video clips scripts, posts, flag advertisements, letters, and you can UX backup to keep up that natural sound across the all the networks.
Role in the DTF venture: Perhaps you have viewed OkCupid’s incredible DTF ads? Wieden+Kennedy authored and you may perform the newest venture; and also as older author from the OkCupid, I starred a task in the third party skills performance and social means.
Learn regarding ceremonies: Head the roast of the President regarding Tinder. This isn’t really an accolade, more of a beneficial comedic field emphasize
In reaction to 1 of the Charlottesville February leaders wearing attention online, i prohibited him from OkCupid.It absolutely was brand new solitary biggest press moment in the OkCupid’s background. Most of the it took are one to powerful tweet.
Our aim was to each other encourage ladies in the singlehood if you find yourself plus generating excitement about the brand name and the way it enables you to getting particular on what need – the which have a somewhat low budget.
Performing across the a large innovative class you to definitely included social networking influencers, analysis research, build, and you will videos manufacturing household, my personal completely new slope #SingleOnSunday was the initial out of it’s kind to possess OkCupid – each other just like the a corner-station campaign and a woman-concentrated message. It was and the basic promotion to acquire all of us inside existence courses, and therefore assisted this new effect out-of OkCupid just like the an online dating application into the a dating & existence application.
Strategy issue: Youtube clips // Karley Sciortino blog post (sponsored) // Launch article // Liberal Girls article // Women Rejecting Traditional Standards post // targeted characters // Instagram sweepstakes // public sharing // boosted public advertising
Make the DTF venture, and you may infusing the newest DTF voice on all of our Facebook, Facebook and you will Instagram social network profile. I worked with a brand name movie director and you will designer to manufacture a good calendar out-of posts one to occupied conditions for the market.
Focus on third parties on the delivering DTF alive inside their partnerships. We composed DTF-passionate blogs getting moving parties, yoga courses, brewery events and much more you to linked the latest DTF strategy to their business.
I revealed one 50% off OkCupid pages like to day anyone using their same governmental views-therefore we decided to view exactly how both sides prove in their matchmaking pages.
Performing cross-system with development, research science, and art, i first-found the language most likely with the liberals and you will conservatives. From that point, we cross-referenced these types of terms and conditions facing preferred OkCupid Matches issues, such as for example “Are you searching for like or sex?” “Was orgasms the very first section of gender?” and you will “Are you willing to as an alternative feel tied otherwise carry out the tying?” My personal role inside concepting nurse web chat & copywriting.
Certain results: If you find yourself a conservative, obtaining words steak otherwise grilling in your reputation suggest a keen libido (rather than love). Getting liberals, alcohol implies you’re interested in intercourse, when you find yourself avocado things to love.
Off to the right, firefighters say they aren’t unlock and their attitude, when you are police state he’s. Toward left, any regard to community at all form these include more likely unlock using their attitude.
OkCupid
To own liberals who like aches during intercourse, bringing up Quentin Tarantino and you may Pulp Fictional are unmistakeable indications. To possess conservatives finding aches, we see Taking walks Deceased, Tombstone and you can Disney.